Our Purpose
For thousands of years, massage and touch therapies have been a part of the healing traditions of hundreds of cultures around the world. From the hands of early Chinese physicians to massage therapists today, massage has been a natural and caring intervention that supports physical and emotional well-being. In other words, massage creates HEALTH & HAPPINESS.
Our Goals All Year
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Create a global platform, annual event, and rallying cry around “Massage Makes Me Healthy & Happy.”
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Consolidate existing clinical research and support distribution of research for deeper integration of massage into healthcare and wellness practices.
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Stimulate advocacy by encouraging storytelling of the benefits of massage through massage therapists, wellness and spa professionals, consumers, caregivers, educators and more.
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Promote and market massage therapy and massage therapy careers worldwide.